Russia's Surging Lightweight Electric Scooter Sales
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1. 2023's Boom in Russia's Electric Scooter Sales
In 2023, many companies wanted something new. The easy money was gone. They tried new things, like new tech and ads. They wanted to make fancy smart products, not cheap ones.Russia is different. They just kept growing. In the first part of the year, Russia sold 43% more lightweight electric scooters. They sold 245,000. Many people use them instead of cars or taxis. 85% of these are lightweight electric scooters. 10% are electric bikes. The rest are other kinds. In Russia, it's too cold in spring and winter to ride. But in summer, sales go up every month. Shared scooters are popular. The cold weather means you can only ride from May to October. Owning a scooter means it sits half the year. So, sharing is better. No need to charge or store it. Experts say twice as many people used shared scooters this year. Some cities had 10 times or 11 times more users. Moscow, St. Petersburg, and Yekaterinburg had the most.Most scooter riders are 25 to 35 years old. They make up 47% of all users. But older people, like over 50, are using them more. Their numbers went up 84%. People of all ages like them.